GUIDES & RESSOURCES
AI Readiness Playbooks.
Actionable.
No consultant needed.
The first step toward AI readiness: practical playbooks for marketing, sales, and management. No tech background needed – concrete steps your team can implement today.
Go deeper
The next step.
Agentic Pulse Check.
The playbooks get your team ready. The Agentic Pulse Check goes further – it shows how autonomous AI agents see your business today, and what they're overlooking. Three actionable recommendations, personally created.
Everything you need, before
the market catches on.
All 10 Playbooks · Marketing, Sales & Management
The full package: ten playbooks for marketing, sales, and management. Because AI agents and assistants are already shaping the shortlist. From website foundations to strategic three-year planning – everything a business needs to build the lead before competitors react.
Included:
4x Marketing Playbooks (00–03)
3× Sales Playbooks (04–06)
3× Management Playbooks (07–09)
199€
instead of 300€, incl. VAT
Visible to humans and
machines.
4 Playbooks · Website, Content & Audience
Visible to humans and machines – this bundle covers the entire marketing spectrum. Four playbooks that build on each other. The goal: visibility with people and the machines that research on their behalf.
Included:
Playbook 00 – Website & Foundation
Playbook 01 – Brand & Perception
Playbook 02 – Demand Generation
Playbook 03 – Content & Audience
99€
instead of 126€, incl. VAT
Sell before the agent
decides.
3 Playbooks · Pipeline to Revenue Operations
The shortlist exists before the first call comes in. This bundle gives sales teams the tools to stay visible and relevant – even when AI agents are making the shortlist. From pipeline to first contact to shared steering with marketing.
Included:
Playbook 04 – Pipeline Visibility
Playbook 05 – Contact & Outreach
Playbook 06 – Revenue Operations
69€
instead of 87€, incl. VAT
Leading in a world
of autonomous buyers.
3 Playbooks · Strategy to Future Planning
AI readiness is not an IT project – it's a leadership question. This bundle is for executives who want to position their business strategically, align functions, and build a solid plan for the next three years.
Included:
Playbook 07 – Strategic Positioning
Playbook 08 – Leading Functions
Playbook 09 – Future Planning
69€
instead of 87€, incl. VAT
Website & Foundation.
For marketing, sales, and management leaders
If you haven't clearly defined who you are and who you're for, AI systems won't find you. This playbook lays the groundwork: positioning, target audience, and core messaging – structured so that both humans and machines understand it. Without this foundation, nothing else sticks.
What you'll be able to do:
Clear positioning that AI systems can process
Target audience definition that works for search systems and humans
Messaging that works consistently across all channels
39€
incl. VAT
Brand & Perception.
For marketing leaders and management
Brand perception no longer lives only in the minds of your audience – it also lives in AI models. This playbook shows how to build brand authority that goes beyond your website. The goal: being recognized by AI systems as a trustworthy source.
What you'll be able to do:
Structure your brand so AI agents recognize it as an authority
Set consistent signals across all digital touchpoints
Build Agentic Authority as a strategic advantage
29€
incl. VAT
Demand Generation.
For marketing leaders
Google rankings alone no longer cut it. Demand now also comes from places where AI systems make recommendations – long before anyone actively searches. This playbook shows how to build visibility that works independently of traditional search engines.
What you'll be able to do:
Build visibility in AI-driven research processes
Generate demand before the first contact happens
Reduce dependency on individual platforms and algorithms
29€
incl. VAT
Content & Audience.
For content and marketing leaders
Content now has two audiences: humans who read and machines that process. Write for only one, and you lose the other. This playbook shows how to structure content that speaks to both – and stays authentic.
What you'll be able to do:
Build content structures that machines read and humans enjoy
Make existing content machine-readable without losing quality
Align your editorial process for two audiences
29€
incl. VAT
Pipeline Visibility.
For sales leaders and sales teams
The buyer has already built their shortlist before the first call comes in. This playbook shows what signals emerge before a contact becomes visible – and how to read them.
What you'll be able to do:
Recognize early buying signals and prioritize
Build pipeline before the competition calls
Integrate AI-powered research into your own system
29€
incl. VAT
Contact & Outreach.
For sales teams and business development
Cold outreach stops working when the other side is better informed than the caller. This playbook shows how outreach works when the shortlist already exists.
What you'll be able to do:
Develop outreach that meets the prospect where they are
Qualify first contacts before investing time
Establish relevance before the first conversation
29€
incl. VAT
Revenue & Operations.
For sales, marketing, and customer success leaders
Marketing, sales, and customer success operate independently in most companies. That becomes a disadvantage when AI agents evaluate all three functions at once. This playbook shows how to align them as one system.
What you'll be able to do:
Align marketing and sales on a shared pipeline model
Design handovers between functions without data loss
Make decisions based on shared, current data
29€
incl. VAT
Strategic Positioning.
For executives and senior leaders
AI readiness is not an IT task – it's a leadership decision. This playbook shows what needs to be decided strategically today. The goal: being on the right list when AI agents start shaping purchasing decisions.
What you'll be able to do:
Anchor AI readiness as a strategic priority
Make decisions that look small today but matter tomorrow
Build competitive advantage before it becomes visible
29€
incl. VAT
Leading functions.
For executives responsible for marketing, sales, and IT
Marketing, sales, and IT pursue different goals in most companies. This playbook shows how to lead all three functions so they become AI-ready together.
What you'll be able to do:
Establish a common language between marketing, sales, and IT
Assign clear responsibilities for AI readiness
Break down silos that become a disadvantage in an agentic world
29€
incl. VAT
Future Planning.
For executives and strategic planners
This playbook provides the framework for the next three years. Because autonomous systems will shape purchasing decisions – the question is whether your business will be part of them.
What you'll be able to do:
Develop a three-year perspective for AI readiness
Prioritize measures with the greatest structural impact
Position your business to be recommended by AI agents
29€
incl. VAT
Download Free Cheat Sheet
Agentic Readiness.
in 15 minutes.
10 criteria for your first check – ready to use right away.
The cheat sheet will be sent straight to your inbox.
No spam. No newsletter overload. Promise.
Please check your spam folder if you haven't received the email with your download link.
By the way: I regularly write about AI visibility, agentic commerce, and what's changing for marketing, sales and management – on Substack and LinkedIn. Have a look.
Download Free Report
Agentic Readiness Report 2026
The invisible buying phase.
17 pages, 20+ actionable recommendations – free.
The report will be sent straight to your inbox.
No spam. No newsletter overload. Promise.
Please check your spam folder if you haven't received the email with your download link.
By the way: I regularly write about AI visibility, agentic commerce, and what's changing for marketing, sales and management – on Substack and LinkedIn. Have a look.
Download Free Cheat Sheet
What AI Agents
see on your website.
A cheat sheet with 6 real comparisons – what humans see vs. what AI agents read.
The cheat sheet will be sent straight to your inbox.
No spam. No newsletter overload. Promise.
Please check your spam folder if you haven't received the email with your download link.
By the way: I regularly write about AI visibility, agentic commerce, and what's changing for marketing, sales and management – on Substack and LinkedIn. Have a look.
Download Free Cheat Sheet
Is your business
already losing pipeline?
The Ghost Customer Audit reveals 5 signals that suggest it is – free, one page, instantly usable.
The audit will be sent straight to your inbox.
No spam. No newsletter overload. Promise.
Please check your spam folder if you haven't received the email with your download link.
By the way: I regularly write about AI visibility, agentic commerce, and what's changing for marketing, sales and management – on Substack and LinkedIn. Have a look.